Design and functionality is central to our approach to crafting exceptional websites for luxury brands. We believe that for a brand to fulfil its online potential that the website and its offerings must communicate the brand’s vision and ethos.
Design & UX
Using the latest tools and data, we identify the key areas of the website where blockages occur in user journeys and use this information to create and map user journeys through wireframing to drive visitors to transactional areas. Once we have established the clear pathways and goals for the user journey we work on the creative design marrying your brand identity and guidelines with elegant aesthetics to ensure that the blend perfectly communicates your business and helps to achieve your online goals. From the initial brief, we involve stakeholders from your team to fully understand your brand to ensure that each stage is built on a collaborative approach to deliver the highest quality service.
Fully Integrated Solutions
A core component of our web design service for luxury brands is our ability to create powerful eCommerce solutions as an integral feature to maximise all digital touchpoints. As part of our development cycle we develop additional eCommerce facilities and API integrations
Using the right CMS interface is a fundamental part of a well designed and well functioning website. The ease of use and operational side of the website allows stakeholders to rapidly update and change required items. As such, The Luxury Marketing Agency work closely with your in-house team and requirements to understand and tailor the CMS to your needs ensuring maximise ease-of-use and backend functionality.
All of our websites are designed to maximise the digital channels employed and SEO is no exception. Our SEO team works alongside our web design team over the course of the project to ensure that the website is built with SEO in mind enabling your brand to grow through organic traffic. From wireframes and menu structures to layout and page titles, our SEO team ensures that, upon launch, each brand’s website is set for an on-going SEO project where required.