What makes a good backlink?

June 3, 2020

Did you know that there are over 200 factors that Google take into consideration when ranking a website? One of the most important metrics that is used by the World's most popular search engine to evaluate a website and, thus, decide where to position it is the quality and volume of backlinks into a website.

What is a backlink? According to Wikipedia, a backlink is:

"A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory. A backlink is a reference comparable to a citation".

At the heart of a backlink is the potential to refer relevant visitors to a web page who, in turn, may convert into clients. Therefore, central to a good backlink is the ability of the agency to evaluate and choose which businesses, content creators and directories are relevant to the target market, branding and goals of the company. Indeed, a focus on creating links with user experience in mind is seen to be both a sensible and scalable approach instead of focusing on sheer numbers.

Expertise, authority and trustworthiness are three key metrics that Google uses to measure websites. They are also known as the ‘EAT’ metrics. Using these metrics as guides to assess the value of a site can help guide the selection of websites as link targets.

Understanding how to evaluate what elements combine to create a good link is one of the most important skills an SEO can have.

What's more, it is important to consider the anchor text used in the link itself. Greater weight is given to backlinks that use the correct anchor text to link to the relevant page or part of the target website. For example, luxury SEO agency London is one of the keywords we optimise for and thus use that keyword to link to the relevant part of our own website. Whilst this is known as an internal link, the same idea applies for linking between domains.

Within links themselves not all are the same. Follow links are links that count as points, pushing SEO link juice and boosting the page rank of the linked-to sites, helping them rise higher in the SERPs. A no-follow link, still a link we add, does not pass on any of the domain authority from the linking website.

For more information about our SEO services and to speak to a member of our team, contact ourselves via hello@theluxurymarketingagency.com.

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