An Interview with Diplomat Magazine

May 28, 2020

Diplomat Magazine has been a central publication in the lives of ambassadors and diplomats in the UK for over 70 years. The bimonthly magazine covers a range of issues pertinent to the community examining important political, socio-economic and cultural developments.In our ongoing series of interviews, we speak with Editor and Owner Venetia van Kuffeler about the publication and the role of social media in the ever-changing landscape of digital media.

Venetia, thank you for joining us. Tell our readers about Diplomat Magazine.

Diplomat magazine provokes intelligent discussion from the heart of the diplomatic community. We provide unique insight into the minds of the most prominent world leaders and governments. Diplomat’s mix of high quality analysis, political commentary on world affairs and interviews with High Commissioners and Ambassadors make it essential reading for the diplomatic, political, corporate and investment communities. Founded in 1947, Diplomat magazine’s core readers are the 185+ governments represented in London via embassies and high commissions. Content is focused on light foreign affairs, with articles by Ambassadors, academics & diplomatic correspondents from the broadsheets.

What is your role within the publication?

Editor and owner of the business. I’m the only full-time employee, so I wear a lot of ‘hats.’

What does a typical day look like for yourself?

At the moment, it’s an early start to my day which is a mixture of work, magazine deadlines, webinar planning and homeschooling my four and six year old boys. While lockdown has been in place, I’ve also taken the opportunity to spend some time in the garden each day – planting some vegetables and dahlias. This is a great antidote to the other demands on my time.

What is your favourite part of London that you miss at the moment?

I live in the countryside, so I certainly miss the buzz of the capital! Plus, the beautiful venues, embassies and Residences that my work takes me to. And I always enjoy taking the opportunity to walk to meetings through London’s beautiful Royal Parks.

As the publishing world moves to digital, how do you see the role of social media in engaging with your readers and subscribers? 

While so many diplomats continue to work from home and embassies are run on a skeleton staff during lockdown, we recently launched a digital edition of Diplomat magazine. This is free for diplomats at home – or even in their home countries – to download at I refer to social media throughout the day. I work mostly on Twitter, tweeting news and new Ambassador arrivals throughout the diplomatic community, as well as highlighting various articles and interviews with new Ambassadors from the magazine. We also have a fairly significant presence on Facebook, Instagram and Linked In. During lockdown, these social media channels have become an even more essential method of communication with our readers.

On behalf of all of the team, we would like to thank Venetia van Kuffeler for her time today, for more information on the publication, visit

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