5 Ways To Increase Your Search Presence

June 9, 2020

Did you know that Google processes over 40,000 search queries every second on average? Which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. The rise of the famed internet giant is well documented and its impact on society, culture and commerce is unparalleled. Indeed, it is difficult not to think of the rise of the internet without the rise of Google itself. 

Studies have shown that organic searches are 8.5x more likely to be clicked while paid search results are 1.5x more likely to be converted through the search engine highlighting the importance of SEO campaigns that deliver. As a luxury SEO agency, we are often asked by our clients what is the quickest way to generate results from SEO. Whilst SEO is an ongoing process, constantly being refined and tweaked, we discuss five quick fixes that can help boost your rankings.

Assign keywords to pages

Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries”. Ensure that each page, product and category has a clearly defined group or set of keywords that relate to the core concept or product of the page itself. Keywords need to be researched and refined and ought to appear throughout your meta data and copy on the page.  

Check Any Technical Flaws

Technical issues in SEO refer to a large range of “technical” errors that can hinder the performance of a website within Google search. From a non-https protocol to broken links, incorrect Rel=Canonicals to meta robots NOINDEX, understanding what technical issues can be holding the site back from performing to its potential is the first step in ensuring a healthy website and is the basis for a solid SEO campaign.  

Add Alt-Tags to Images

An alt tag is used by screen readers, which are browsers used by blind and visually impaired people. These screen readers tell them what is on the image by reading the alt tag. The title attribute is shown as a tooltip when you hover over the element. Correctly labelling images with keywords is a quick and easy fix that ensures, as we mentioned previously, that all images and text corresponds with one another on a given page. Many CMS systems make alt tagging easy and, depending on how many images you may have, can be a quick fix. 

Create Meaningful Content

Regular blog creation, aiming for at least 500 words, is one of the most consistent methods to force Google to crawl your site and reward your efforts with increased visibility in the SERPs. Part of an overall wider digital strategy, content can be used in a omnichannel approach funnelling visitors from social media or email to a dedicated article on a website. What’s more, great content makes for great discussion points allowing your brand to connect and engage with your target market. 

Content Exchanges

The internet, since its inception, was designed to foster connection and discussion between people. Content exhcanges, creating guest content for other websites in the form of blogs or whitepapers, allows your brand to get in front of your target market. A springboard for collaboration, guest content helps your brand to reach more potential clients. In addition to increasing your presence, the addition of backlinks to your website will be rewarded by Google. 

For more information about our luxury digital agency, contact our teams via hello@theluxurymarketingagency.com or on 07835 233607. 

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